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Yuriko Baba | Climate Reality Leader

 

Gerdi with Yuriko Baba on becoming a Climate Reality Leader

Yuriko Baba is a Sustainability and Brand Experience professional and intrapreneur with experience in leading cross-functional, multi-disciplinary teams. She has proven herself as a change agent leading with empathy. She’s also passionate about the creative arts.

Climate Reality Leadership

Working for a global organisation with more than 100,000 employees and passionate about sustainability she wanted to have more tools to engage with the subject of climate change with her colleagues and beyond.

So in October 2021, she joined a worldwide cohort of people who wanted to become a volunteer Climate Reality Leader. That training is provided by The Climate Reality Project which was started by former US vice-president Al Gore.

Climate Reality Project

The Project’s mission — as described on its website — is:

TO CATALYZE A GLOBAL SOLUTION TO THE CLIMATE CRISIS BY MAKING URGENT ACTION A NECESSITY ACROSS EVERY SECTOR OF SOCIETY.

We believe real change comes from the ground up. We know that a small-but-committed critical mass of activists can not only transform society, but change the world.

That’s why we recruit, train, and mobilize people to become powerful activists, providing the skills, campaigns, and resources to push for aggressive climate action and high-level policies that accelerate a just transition to clean energy.

Like Yuriko, I was part of the October 2021 cohort trained by Al Gore and others to become Climate Reality Leaders.

Our conversation is part of a series of conversations I have with other members of The Climate Reality Project about their motivations to become Climate Reality Leaders and how they apply what they learned in the training.

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